Mendo: A Unique Visual Journey Beyond Traditional Street Style

**This is Not a F*cking Street Style Book** is the inaugural monograph by Adam Katz Sinding, the renowned photographer and influencer behind Le 21ème. Since 2003, Katz Sinding has been a keen observer of the fashion world, documenting major events, iconic brands, and the industry’s most influential figures. This book offers a fresh perspective on how streetwear, once seen as the rebellious counterpart to high fashion, has evolved into a driving force behind today’s trends.

Through his candid and forward-thinking photography, Katz Sinding demonstrates how streetwear has become a global style authority, fueling creativity and inspiring designers worldwide. The influence of streetwear is now as visible on the runways of Milan, New York, and London as it is on the streets. This bold collection showcases Katz Sinding’s most impactful images, captured both on the streets and backstage at over 20 international fashion shows.

With unparalleled backstage access, the book features intimate moments with top designers like Kris van Assche (Christian Dior), Lucas Ossendrijver (Lanvin), and Grace Coddington (Vogue), as well as contemporary fashion icons such as Virgil Abloh, Imaan Hammam, and Luka Sabbat. A compelling conversation between Katz Sinding, Virgil Abloh (founder of Off-White), and MENDO delves deeper into the streetwear phenomenon, offering unique insights into its rise and influence.

**Style:** MB-9783961710782