Phaidon Nike: Better is Temporary – The Ultimate Design Journey

**Pre-Order Notice:** This is a pre-order item. All orders will ship after December 14th. Please note that all sales are final.

**Nike: Better is Temporary**
Phaidon proudly presents *Nike: Better is Temporary*, a groundbreaking tribute to Nike’s iconic journey from a bold challenger to a global powerhouse. This definitive publication delves into the brand’s ethos-driven design philosophy, offering an exclusive behind-the-scenes look at its most transformative innovations and culturally defining products.

This immersive visual exploration features:
– **Unpublished designs, prototypes, and insider stories** that reveal the creative processes behind Nike’s industry-leading advancements.
– A comprehensive narrative divided into five thematic chapters: performance, brand expression, collaboration, inclusive design, and sustainability.
– A special focus on “Breaking2,” Nike’s 2017 groundbreaking attempt to achieve a sub-two-hour marathon, serving as the inspiring introduction to the book.

**Exceptional Design Meets Content:**
The book’s design mirrors its rich content. The striking cover showcases overlapping silkscreened layers of Nike’s signature Volt yellow and Hyperpunch pink, overlaid with a half-tone image of world-champion marathoner Eliud Kipchoge. The transparent jacket reveals the spine, adorned with colored tabs that extend from the interior pages, tying into the bonus chapter, “Crafting Color.”

**A Legacy of Innovation:**
Packed with 500 vivid illustrations, personal stories, and insights from Nike’s visionary team, *Nike: Better is Temporary* is more than a book—it’s a manual for innovation and inspiration, destined to inspire future generations.

**Style:** PH-9781838660512